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So you’ve decided to start your own food truck, congratulations! You have an idea, you have the cooking skills, you have the money, and you even have business acumen. You’re ready to go right?


It’s hard to understand the enormous complexity of what you’re about to attempt. While being incredibly rewarding, and possibly lucrative, the food truck business is very competitive. Not only that, but it’s a detail oriented and highly regulated industry. You’re going to need specialized know-how that’s not available to the general public. Let’s put it plainly, if you want to start a successful food truck without laboring for months and months using trial and error, you need The Food Truck Professor.

We offer a multitude of specialized programs catering to individual truck owners. Whilst there are some places on the internet where you can find short articles, most aren’t written by food truck owners. There’s one simple reason for this:

Why should we help you compete against us?

You may have encountered this already. Chances are that if you’re interested in opening a food truck you’ve asked food truck owners what it’s like. Most food truckers will discourage you from entering the business, and they certainly won’t share any of their detailed knowledge. They may, in some cases, even offer you false or misleading information. This phenomenon isn’t unique to the Mobile Food Industry, it’s simply how business works.

We’re different.

Here at The Food Truck Professor, we actually want you to succeed. We’re willing to go the extra mile for you and stake our reputation on your success. The more you succeed, the more we succeed. By choosing to use one The Food Truck Professors customized consulting programs, you are laying the ground work for a successful business. You only get to start your truck once, it’s imperative that you do it properly.

We have the ability to do anything from build a truck from scratch, all the way to helping you fine tune the details.

Each consulting program is tailored exactly to your needs and can include the following:

Truck specifications

Truck or Trailer? Model? Appliance layout? Gas or electric? We can help.

Appliance acquisition

What appliances will you need? We’ll help you figure that out and help you acquire them.

Logo/Aesthetic design

Our team of experienced graphic designers will work with you to create a specially tailored aesthetic for your brand. We’ll provide you with everything from a logo to the design of your facebook page.

Regulation Compliance

Our team of veteran food truckers will guide you through the governmental minefield of regulations. This can be the most daunting part of starting a new truck and there is virtually¬†ZERO information available to the general public. Many naive food truckers have been caught with their pants down and faced serious fines. Don’t be the next one!

-Website design and build

Our capable web design team is available to design and build your site. Work with them to make sure the site is exactly how you want it to be, or give them the details and forget about it!

-Social Media

Our course in Social Media covers everything from which apps you’ll need, and which ones you can forget. We’ll help you design your pages, let you know what to post and when to post it, and how to cater to your demographic. Everything is food truck specific, it matters!

-Menu design

An often underappreciated step when starting a food truck. We will tell you what works and what doesn’t. We’ll help set your prices to you maximize revenue and we’ll help you reduce food waste.

-Ingredient sourcing

Where should you buy your ingredients? We’ll tell you.

-Truck maintenance and care

You’re not starting a restaurant. You’re starting a restaurant on wheels! You’re going to need to know what to do, and what not to do. Taking care of your truck is an integral part of your business.

-The Business Side

If all you needed to start a successful food truck was some money and awesome cooking skills, every talented cook would do it. You’re going to have to understand the business aspect of the Mobile Food Service industry as well. That includes booking gigs, building and maintaining industry relationships, knowing when to pay for an event and when not to and other important details that we can help you with.


Insuring a food truck can be especially difficult. We’ll guide you through the process.

All of these and more are available to you as of now. For a free quote simply click the link below.